In the past, getting your brand noticeable wasn’t so complicated. You only had to run ads on television and ensure you provide products and services people need, and you’d be…

The decoy effect – a cunning marketing strategy used by marketers to influence you into buying what they want. In this article, I will explore what the decoy effect is…

“A brand is no longer what we tell the customers it is – it is what customers tell each other it is.”– Scott D. Cook Most companies exist to make…

The world is increasingly going digital, and trade is drifting from physical stores to online stores. The number of ecommerce shoppers keeps climbing every year. At the moment, in 2021,…

What comes to your mind first when you think about some of the most iconic brands in the world? Yes, you are right, it is their logos! Be it Apple…

Understanding how people think and why they think what they think is the real secret behind businesses that have become successful. This article can guide you in launching a successful…

Be it science or arts, there is philosophy behind everything. We might not notice the deeper aspects of reality due to our busy schedule, but once we sit and think…

Non-Luxury Brands: While creating a new brand, we want to provide our best to the customers. Moreover, we work our best to reach our potential customers; through Instagram, Facebook Groups,…

According to Steve Jobs, “Design is not just what it looks like and feels like. Design is how it works.”  As per Digital Appeal, “75% of people form their opinion…

We humans chase evolution. No, I am not talking about ape to human evolution – but about how our thought process evolves with time. And as marketers, we ensure that…