Branding

Non-Luxury Brands: While creating a new brand, we want to provide our best to the customers. Moreover, we work our best to reach our potential customers; through Instagram, Facebook Groups,…

We humans chase evolution. No, I am not talking about ape to human evolution – but about how our thought process evolves with time. And as marketers, we ensure that…

The world today is bombarded with information overload. The line between real and fake is getting slimmer as we speak, which is why brands must strive to be authentic and…

Colors have been around and will be without end or beginning. And sure, as designers, we do understand the importance of colors and a good color combination. Howsoever, most of…

I have earned a lifetime membership in a restaurant on the grounds of “customer loyalty.” Consequently, they bump up my reservations, provide numerous offers, and everything they can do to…

No matter what people tell you they think about you, there is always a little bit of something they leave behind the closed doors of their mind. That exact ‘little…

When it comes to building your brand’s identity, it is best left to creative and professional brand designers – who know the art of giving your brand the visibility it…

The Internet has connected the entire world in a mesh of global, decentralized content and service providers. Any content or service you offer has a global reach thanks to the…

Brand hierarchy (a.k.a brand architecture) refers to the organization of brand elements as an attempt to use corporate brand equity to increase brand recognition. It summarizes the branding strategy by…

In the last few months during the Coronavirus outbreak, many of us have had to come accustomed to remote working. With this came a pile of protocols, tools, and much…