The Internet has connected the entire world in a mesh of global, decentralized content and service providers. Any content or service you offer has a global reach thanks to the…
Branding
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Brand hierarchy (a.k.a brand architecture) refers to the organization of brand elements as an attempt to use corporate brand equity to increase brand recognition. It summarizes the branding strategy by…
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Think back. Way back. Think back to the time you were a kid unwrapping gifts under the Christmas tree. That sheer excitement and anticipation – you saw the presents there…
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In the last few months during the Coronavirus outbreak, many of us have had to come accustomed to remote working. With this came a pile of protocols, tools, and much…
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Making a company letterhead is a template design process that is quite similar to making a logo, except you’ll most likely create it using texts and word processors like Microsoft…
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What is a monogram logo? How can you tell a story briefly but effectively at the same time? How can you express your brand’s goals with just one unique symbol?…
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A well-designed brochure assures that you do not miss the opportunity to showcase the best qualities of the products and services you aim to promote. At the end of the…
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We have already established that a logo is one of the most important branding tools that a business can have. Yet, it should also be noted that their purpose…
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Do you ever wonder why some colors are so heavily used in certain logos and not others? This is because colors can have an impact on our emotions. In fact,…
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Today, craft beers have become the next big trend. Believe it or not, in the U.S. alone, there are now over 3,000 craft breweries. Microbreweries and brewpubs have become a…