Branding

The Internet has connected the entire world in a mesh of global, decentralized content and service providers. Any content or service you offer has a global reach thanks to the…

Brand hierarchy (a.k.a brand architecture) refers to the organization of brand elements as an attempt to use corporate brand equity to increase brand recognition. It summarizes the branding strategy by…

Think back. Way back. Think back to the time you were a kid unwrapping gifts under the Christmas tree. That sheer excitement and anticipation – you saw the presents there…

In the last few months during the Coronavirus outbreak, many of us have had to come accustomed to remote working. With this came a pile of protocols, tools, and much…

Making a company letterhead is a template design process that is quite similar to making a logo, except you’ll most likely create it using texts and word processors like Microsoft…

What is a monogram logo? How can you tell a story briefly but effectively at the same time? How can you express your brand’s goals with just one unique symbol?…

A well-designed brochure assures that you do not miss the opportunity to showcase the best qualities of the products and services you aim to promote. At the end of the…

  We have already established that a logo is one of the most important branding tools that a business can have. Yet, it should also be noted that their purpose…

Do you ever wonder why some colors are so heavily used in certain logos and not others? This is because colors can have an impact on our emotions. In fact,…

Today, craft beers have become the next big trend. Believe it or not, in the U.S. alone, there are now over 3,000 craft breweries. Microbreweries and brewpubs have become a…