Getting the right logo to present your brand is key in making your brand a success. But if someone else is using the same logo – you’ve got a problem. So, how do you keep that from happening? Trademarking your logo design.
So, you’ve gone through the whole process of getting a high-quality logo for your business. But now it’s time to trademark your logo design, and you may have no idea where to start. Getting a logo trademarked can be an intimidating and confusing process, so we’re here to help you find your way.
What does it mean to trademark a logo?
Having a trademarked logo means your logo will be protected by trademark laws. Basically, it allows you to ensure no one else uses your design, and allows your logo to be protected by the law in the case someone was to use your design without your permission. The entirety of the trademark process may take months to complete, so make sure you’ve set some time aside to ensure you get it all done.
If you don’t trademark your logo, you may still be able to use your logo in a certain geographic area without issues. However, in nearby communities a similar business may have a similar logo, which could pose issues in the future. This is why trademarking a logo matters.
Checking for Originality
Before you delve into the specifics of getting your logo trademarked, you need to make sure that your design is original. It will be impossible to get your logo trademarked if someone else has too similar of a design. Every country is different, so the process of getting your logo checked for originality may differ per country. In general, however, there is usually one official organization that deals with trademarks. In the United States, for example, you’d visit the United States Patent and Trademark Office to check for your logo’s availability. These organizations should have a database with all trademarked logos, allowing for a review of all of them in comparison to yours to verify originality.
Applying for Ownership
Once you’re sure your logo is one of a kind, you can begin getting ownership of your logo. As before, usually this requires sending in an application to the organization in your country that deals with trademarks. Usually, these organizations will have clearly defined requirements to send in an application. However, it may be tricky to navigate without the help of a lawyer or someone more well-versed in trademarks. Our advice is to take a look at the application process in your country and determine whether or not you’ll need help to complete it the right way.
Take into consideration that applying for ownership of a logo can cost a considerable amount, so doing the application correctly the first time is key.
If you’ve sent in your application and have successfully trademarked your logo, it’s important you understand what this means.
Trademarking your logo gives you a number of powers and protections. If you’ve trademarked your logo, it can’t be used in the entirety of the country. If it is used, having it registered allows you to file a lawsuit for trademark infringement. This lawsuit allows you to protect your brand and ensure your logo remains unique to your brand. It may also allow you to get money for damages as compensation for the infringement. This powerful protection should be enough to deter others from stealing your brand’s design.
Having a registered logo makes it easier to stop foreign goods with a similar design from being imported. This may help you in protecting your business from cheaper versions of your products.
Finally, trademarking your logo makes expanding your business easier, not only within your country, but around the world. It ensures that no matter what geographic area within your country, no one should have the same design. And, if you’re ready to go abroad, having your logo trademarked in one country will facilitate the process in others.
It’s not over yet…
Having a trademarked logo does not make much sense if you’re not ensuring no one is using your design. After trademarking your logo, you should set up a way to keep tabs on your design to make sure no one else is using it. There are often legal entities that can take care of this for you on the long-term, but whatever method you choose, make sure you have a way of checking if someone else has started using your design.
Your logo is trademarked
If you’ve managed to get through the entire process – congratulations! You’ve got a trademarked and original logo that should make you stand out in your market, and ensure you’re truly one-of-a-kind.
If you’re just getting started, make sure you get a high-quality logo before spending all your money on trademarking a design. Getting a high-quality logo doesn’t have to be expensive. In fact, for only $199, you can get a design by experienced, professional and hand-picked designers at DesignBro. The process is easy, and gives you a number of options to pick from. Before you know it, you’ll be ready to get your design trademarked worldwide! Start your project today, and receive designs in days.
Besides having grown up in the design Industry, Christiaan has advised some of the world’s largest companies on their branding & packaging designs. Has been the resident judge for design awards, and has spoken at numerous global design & marketing events. Christiaan founded the London office of the award-winning Cartils agency, and has founded the DesignBro.com platform.