How Online Freelance Design is Changing the Traditional Design Agency Model

The design and creative agency model is suffering: simply said – clients want more work, faster, delivered to a higher standard than ever before and they don’t want to pay anywhere as much for it as they did twenty years ago.

Design agencies have been scrambling to deal with this in different ways, some have grown the agency to spread the costs over a larger number of clients, some have innovated new products or services. There has also been a noticeable growth in the number of niche and deeply specialized agencies while others have done what was once the unthinkable and become open to free pitching – one of the industry’s biggest bugbears.