The moment is almost there: Next week the world’s tech scene will all be flocking to Lisbon for the world’s most prestigious tech event. Many of the world and industry leaders will be speaking at the event, and some of the world’s most interesting startups have spread their wings at the Web Summit in previous years. DesignBro is now proud to join these ranks.
Our founder, Christiaan Huynen, spoke at the European Packaging Design Association conference last Friday. The topic of the conference, set in Amsterdam, was suitably named; “What’s important in the design industry today?”
The design and creative agency model is suffering: simply said – clients want more work, faster, delivered to a higher standard than ever before and they don’t want to pay anywhere as much for it as they did twenty years ago.
Design agencies have been scrambling to deal with this in different ways, some have grown the agency to spread the costs over a larger number of clients, some have innovated new products or services. There has also been a noticeable growth in the number of niche and deeply specialized agencies while others have done what was once the unthinkable and become open to free pitching – one of the industry’s biggest bugbears.