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L’Oréal to use eco-friendly materials for packaging by 2030

by PJ Hoogendijk
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L’Oréal to use eco-friendly materials for packaging by 2030

With countries around the world pledging carbon neutrality by mid-century, programs like “L’Oréal for the future” are steps towards the right direction.

L’Oréal’s new sustainability program aims to achieve carbon neutrality by using 100 percent renewable energy by 2025. The company seeks to replace plastic with recycled or bio-based materials for packaging by 2030. The beauty brand also has promised to reduce greenhouse emissions by 50 percent per finished product by 2030.

“L’Oréal’s sustainable revolution is entering a new era,” said Jean-Paul Agon, Chairman and CEO of L’Oréal. “The challenges the planet is facing are unprecedented, and it is essential to accelerate our efforts to preserve a safe operating space for humanity. We do so in our own business operations and in our contribution to the society at large. We know that the biggest challenges remain to come and L’Oréal will stay faithful to its ambition: operate within the limits of our planet.”

“L’Oréal for the future” not only focuses on climate change and water sustainability but also preservation of natural resources. In line with the beauty giant’s ambitions, the company will contribute €10 million to various environmental causes in the next five years.

When asked about packaging being one of the chief contributors to pollution, Delphine Vlguler-Hovasse, Global Brand President of L’Oréal Paris said that the company is working towards a circular economy “where materials are kept in use for as long as possible, by optimizing their packaging recyclability, striving to conserve resources and prevent plastic pollution.”

SPOT (Sustainable Product Optimization Tool) is a tool which is used to assess every new product. SPOT considers 14 different factors by which a product can create an impact on the earth. From carbon emissions to water scarcity and quality and from waste pollution to biodiversity loss, SPOT evaluates every new product before it is launched in the market.

L’Oréal will invest € 10 million in six separate environmental projects whose beneficiaries will be communities of women around the world. Along with providing financial stability, L’Oréal will work on programs that will help empower women in leadership positions.

“Over the past decade, we have profoundly transformed our company, putting sustainability at the very core of our business model,” said Alexndra Palt, L’Oréal Chief Corporate Responsibility Officer.

“With our new commitments, we are entering a new phase of acceleration of that transformation: going beyond our direct environmental impact, helping consumers to make more sustainable choices, as well as generating positive social and environmental contribution. As an industry leader, we consider that it is our role to contribute to building an inclusive and sustainable society.” 

With countries around the world pledging carbon neutrality by mid-century, programs like “L’Oréal for the future” are steps towards the right direction.

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