Envision this: lines askew where there should be none, a mesh of colors that make no sense, a total disregard for the target audience, the context, and the use of the logo, topped off with typography in bad taste and a generic icon. This is what a lack of quality can look like: a horrible mess of things. You don’t want this, you want quality design.
Quality is key in design. Unfortunately, it can often be overlooked or underestimated. This is why today we’re delving into why quality control matters in design, and why it should never be ignored. If you’re a designer yourself, we’ll explain why maintaining quality work is key in making your client happy, improving yourself as a designer, and making work you can be proud of. If you’re a client, we’ll help you understand why you should prioritize a quality design, and what your design needs to accomplish.
What Makes A Quality Design?
For someone not in design, the idea of a good design versus a bad design may be difficult to grasp. Take logos for example. What makes one logo good and another bad? The answer is simple: a good logo does its job, while a bad one fails to do so. A good logo fulfills the obligation of representing the brand accurately, attracting the target audience, and creating a memorable and identifiable look for the brand. A bad logo doesn’t.
The reality is that a lot of thought should go into making the perfect design, with consideration of the brief and the context, contemplation about its use and how to make it efficient. It’s not just making it look pretty, although this is also an important part of the designing process. Unfortunately, many people fail to realize how much thought should actually go into a design. This comes at a cost.
The Costs of Low Quality
Having a bad design, with poor taste, an inefficient one, or one that overlooks the context, may be worse than having no design at all. Quality matters for a design to work and do its job. For example, a logo should tell the customer something about your brand, and should pull them in to pick your product above another. But if your logo is of poor quality, this may reflect upon your company. You can’t pull in customers if your logo ends up saying you’re a low-quality brand, rather than that you’re innovative and modern. This is why quality matters.
Think of it as how you present yourself: a bad logo is like wearing rags, while a good logo is like being dressed to the nines. It’s a lot more complicated to make a good impression while wearing rags, than while being dressed appropriately and well. Simple as that.
And at the end of the day, the cost of shipping and producing whatever has your design stamped all over it is the same whether the design is a good one or a bad one. The rewards you reap from it, however, may be linked to the quality of the design you’re promoting. So, it’s in your best interest to spend that money on a design that’s going to work, and presents quality above all else.
Do You Have to Sacrifice Quality Control While on a Budget?
Unfortunately, this notion of quality control is often lost in the world of design. There seems to be a misunderstanding that you must sacrifice on quality if you’re on a budget. Take the online design contest platform, which allow any designer, experienced or otherwise, to make an account and participate in contests. These platforms are considered a cheap option, but are often critiqued for producing low quality results and lacking in quality control. Clients end up with a range of logos, but none quite right or what they were looking for. Our argument is that quality should never be sacrificed when it comes to design. There are options for getting a quality design, without blowing the budget.
DesignBro, for example, differentiates itself from the rest by prioritizing quality. All designers on the platform are hand-picked by expert staff and experienced. All the work is carefully watched to ensure quality is maintained. This means the client ends up picking between up to 10 viable and quality options, instead of 80 low-quality ones. And this does not come at a high cost. For only $199, you can get your quality logo today. This exemplifies how quality does not have to be sacrificed, while on a budget. We’d argue it never should be.